How We Built ClickControl: A Cutting-Edge AI Solution to Combat Fraudulent Clicks and Optimize Ad Spend
Client
ClickControl
Industry
Digital Secure
Service
Digital Secure
Team Setup
4 Developer + 1 Researcher
Timeline
Ongoing 2+ Year
Typography
Gordita
Main Colors
1.
Introduction
ClickControl is an advanced AI-based web application dedicated to detecting and preventing fraudulent clicks. Trusted by over 4,000 advertisers globally, ClickControl safeguards ad campaigns from bots (e.g., AWS), scrapers (e.g., Semrush), and other forms of invalid traffic. By leveraging cutting-edge technology, ClickControl empowers businesses to save up to 21% on ad spend, ensuring every advertising dollar counts. Easy to set up in just one minute, ClickControl provides ongoing protection, delivering peace of mind and sustainable savings for your advertising investments.
2.
The Challenges
In the digital advertising landscape, fraud is a significant issue, leading to wasted ad spend and skewed campaign performance data. Advertisers face several challenges
Fraudulent Clicks
Bots, scrapers, and other malicious actors generate false clicks, inflating costs and undermining ad effectiveness.
Complex Detection
Identifying fraudulent clicks requires advanced algorithms and real-time analysis to differentiate between legitimate and fake traffic.
Integration
Advertisers need seamless integration with existing platforms (e.g., Google Ads) to ensure effective protection without disrupting their workflows.
Customizability
The need for tailored solutions to address specific campaign requirements and various types of fraudulent activities.
Technologies
Front End
HTML/CSS
Back End
Laravel
Platform
Web
Other Tools
Skype
3.
The Solution
Advanced AI Algorithms
Utilizing sophisticated AI and machine learning techniques, ClickControl analyzes click patterns to detect fraudulent activities. The system evaluates clicks based on IP quality scores, identifying and blocking suspicious traffic.
Seamless Integration
ClickControl integrates effortlessly with major advertising platforms, including Google Ads, and uses IP Quality Score services to enhance its detection capabilities. Payment and invoicing are streamlined through Mollie Payment Gateway and Factuursturen service, respectively.
Customizable Filtering
The platform offers customizable filters, allowing users to set thresholds for click quality scores. This flexibility ensures that users can adjust their protection levels based on specific campaign needs.
Detailed Reporting
ClickControl provides comprehensive statistics on click origins, including country, device, browser, and the presence of VPNs or bots. This data helps advertisers understand their traffic better and adjust their strategies accordingly.
Custom Plans
For businesses with unique requirements, ClickControl offers customizable plans to manage and monitor varying volumes of clicks, with tailored pricing based on usage.
4.
The Impact
Cost Savings
Businesses have reported up to 21% savings on their ad spend due to the effective blocking of fraudulent clicks. This translates to more efficient use of marketing budgets and improved ROI.
Enhanced Campaign Performance
By filtering out invalid traffic, ClickControl ensures that advertising data accurately reflects genuine user engagement, leading to better campaign performance analysis and optimization.
Operational Efficiency
The easy setup and seamless integration with existing ad platforms save time and reduce the complexity of managing ad campaigns.
Customizable Solutions
The ability to customize click filtering and reporting meets diverse user needs, from small campaigns to large-scale operations.
In conclusion, ClickControl stands out as a powerful solution for combating fraudulent clicks and optimizing ad spend. By leveraging advanced AI technology and offering customizable features, ClickControl helps businesses protect their investments and improve campaign efficiency. Trusted by thousands of advertisers worldwide, ClickControl continues to deliver substantial savings and peace of mind, ensuring that every advertising dollar is well spent. For businesses looking to safeguard their ad campaigns from fraud and maximize their ROI, ClickControl offers a reliable and effective solution.
40%
30%
30%
Typography
Aa
Gordita
AaBbCcDdEeFfGgHhIiJjKkLlMnNnOoPpQqRrSsTtUuVvWwXxYyZz
• 0123456789
Regular
Medium
Bold
ExtraBold
Main Colors
“
I was blown away by the creativity and professionalism of Vivansh
Infotech. The website redesign has not only improved the aesthetic
appeal but also enhanced the user experience. Our site traffic has
doubled, and our customers love the new look. I couldn't be
happier with the results! From start to finish, Vivansh Infotech
demonstrated an impressive ability to translate our vision into a
stunning and user-friendly website. Their team was responsive,
innovative, and incredibly skilled. We've received numerous
compliments on our new site, and it's all thanks to their hard
work
”
Mira Culos
Project Manager at BrightFuture
Let's Discuss Your Project
Let us know your project idea and Get free consultation to turn it into an amazing digital product.