Elevating Jean Scene's E-Commerce Experience with a High-Performance Magento 2 Platform
Client
Jean Scene
Industry
E-Commerce
Service
E-Commerce
Team Setup
3 Developer + 1 Researcher
Timeline
Ongoing 3+ Year
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1.
Introduction
Jean Scene, a popular online retailer for jeans and
apparel, approached us with the need to overhaul their outdated, slow, and unreliable e-commerce
platform. Their previous store was built using a custom PHP solution, which no longer met the
demands of modern e-commerce standards. The challenge was clear: improve performance, enhance user
experience, and update the design while maintaining their large customer base and product catalog.
2.
The Challenges
Slow Loading Times:
Pages took too long to load, negatively affecting user experience and
increasing bounce rates.
Outdated Design:
The old-fashioned look and feel were unappealing to modern shoppers.
Low Conversion Rates:
The site’s user interface was difficult to navigate, leading to fewer
purchases.
Customer Complaints:
Frequent reliability issues resulted in multiple complaints, eroding customer
trust.
Technologies
Front End
HTML/CSS
Back End
Magento
Platform
Web
Other Tools
Slack
3.
The Solution
Magento 2 Migration:
Migrated all existing customer and product data from the outdated PHP system
into Magento 2, ensuring a smooth transition for the client.
Custom Magento Theme Development:
Transformed client-provided PSDs into a fully responsive Magento theme using
Bootstrap, ensuring a modern and visually stunning design.
Custom Extensions:
Developed bespoke extensions to enhance the site’s functionality and meet
Jean Scene’s specific business needs.
W3C Validation and Pixel-Perfect Design:
Ensured that every page was W3C compliant, delivering a pixel-perfect,
cross-browser-compatible experience for users.
Optimized Performance:
Optimized the entire site, reducing loading times to less than 1 second, and
achieving a Google PageSpeed score of over 90+.
4.
The Impact
Faster Loading Times:
The website now loads in under 1 second, drastically improving the user
experience and reducing bounce rates.
Enhanced User Interface:
The modern, intuitive design significantly boosted customer engagement and
satisfaction.
Increased Sales:
A higher conversion rate was achieved due to improved navigation,
performance, and design.
Reduced Customer Complaints:
Customer issues related to site reliability dropped by 99%, restoring trust
in the brand.
Cross-Device and Browser Compatibility:
The site is fully compatible with all modern browsers and devices, ensuring a
seamless shopping experience for all users.
In conclusion, Our collaboration with Jean Scene resulted in the
successful transformation of their e-commerce platform. The migration to Magento 2, paired with a
modern, responsive design and optimized performance, enabled Jean Scene to provide a superior online
shopping experience. With faster load times, a higher conversion rate, and vastly improved customer
satisfaction, the new Jean Scene website is a perfect example of how strategic development can
enhance business outcomes.
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“
I was blown away by the creativity and professionalism of Vivansh
Infotech. The website redesign has not only improved the aesthetic appeal but also enhanced the user
experience. Our site traffic has doubled, and our customers love the new look. I couldn't be happier with
the results! From start to finish, Vivansh Infotech demonstrated an impressive ability to translate our
vision into a stunning and user-friendly website. Their team was responsive, innovative, and incredibly
skilled. We've received numerous compliments on our new site, and it's all thanks to their hard work
”
Mira Culos
Project Manager at BrightFuture
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